about us / history
Jeans since 1965
Carrera was established and developed in Verona in the 1960s. The secret of its success lies in the company's ability to match cutting-edge technologies with the hand-crafted care of its product to turn the delicate cotton flowers into comfortable and durable goods.
Carrera Family
We like to think of ourselves as family because it's where everything started.
Two generations working side by side between the past and the present, in constant search of the future.
The future of jeans
We began as tailors and later grew into an industrial Company.
From tailoring to industry, without losing our commitment to doing things well.
Find out how Carrera jeans are made
