About us / history

Jeans since 1965

Carrera was established and developed in Verona in the 1960s. The secret of its success lies in the company's ability to match cutting-edge technologies with the hand-crafted care of its product to turn the delicate cotton flowers into comfortable and durable goods.

Carrera Family

We like to think of ourselves as family because it's where everything started.

Two generations working side by side between the past and the present, in constant search of the future.

The future of jeans

We started off as tailors and then we grew to became an industry.

We work day after day to to bring new technologies and innovations in the manufacturing of jeans, from fiber to finished fabrics and dress patterns, always paying attention to social and environmental sustainability.